BUFFALO, NY - The Buffalo Bills announced Wednesday morning a deal to postpone the 2014 Toronto series.
Russ Brandon, President & CEO of the Buffalo Bills, and Keith Pelley, President of Rogers Media, issued the following statement:
"The Buffalo Bills and Rogers are committed to delivering a first-class NFL experience to Canadians. As such, we have postponed for one year the scheduled 2014 regular season game at Rogers Centre in Toronto, and that game will return to Ralph Wilson Stadium. We will use this time to collectively evaluate opportunities and build on the foundation to enhance future games.
We are committed to continuing our partnership and have secured a robust sponsorship agreement for the 2014 season that will bring Canadian NFL fans visibility and access to the Bills. The sponsorship includes ticketing, merchandising, media exposure, and a newly created Canada House, near Ralph Wilson Stadium, that will serve as the official pre-game Canadian tailgate zone for all Bills home games.
The NFL remains very popular in Canada and we are dedicated to enriching the experience for the fans."
The series started in 2008, and struggled to attract fans. Fewer than 39,000 people attended the 2013 game.
Adam Benigni says he's been told there is a sentiment to eliminate the series altogether, but the focus at this point is to move the 2014 game back to Buffalo.
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