ORCHARD PARK, NY--- The Buffalo Bills plan to introduce variable ticket pricing for fans purchasing tickets for 2014 home games.
The new ticket model will include a tiered-pricing system for preseason and regular season games.
"The goal of variable pricing is to create a pricing structure that best reflects the market demand for all games," stated Russ Brandon, president and CEO for the Buffalo Bills in a statement on the Bills' website.
Season ticket holders will receive discounts ranging from 15% to 50% off from individual game prices.
Final pricing for individual game ticket will be announced after the release of the NFL regular season schedule.
Final season ticket pricing for 2014 was released Thursday, with a slight price increase for season ticket holders. According to the Bills, this is the first time since 2010 that season ticket members have seen an increasing.